Customer self-booking
Let customers book directly on published rate cards without email back-and-forth.
2 min readLast updated 13 Apr 2026
Self-booking turns your published rate cards into a store-front. Customers pick a lane, enter cargo, see a price, and book — no quote email loop.
Prerequisites
- Customer has a published rate card covering the desired lanes.
- Customer has a portal contact with the Booker role.
- Customer is within credit limit (see credit control).
Flow
- Customer picks mode (air / sea / road).
- Enters origin, destination, cargo (weight, volume, pieces), incoterm, requested dates.
- Platform resolves the rate card → shows price, transit time, schedule options.
- Customer picks a schedule / service level.
- Enters additional info (shipper / consignee details, special instructions).
- Confirms → booking created.
- Booking confirmation PDF emailed automatically.
Guardrails
- Out-of-scope lanes — if no rate card covers the lane, system falls back to "request a quote" → creates a manual quote task on sales.
- Over credit — system notifies ops to approve manually, rather than blocking silently.
- Restricted commodities — hazmat, oversized, temperature-controlled → may require ops review before confirmation.
Pricing transparency
The price shown is the actual price — no surprises on the invoice later. Surcharges (fuel, BAF, etc.) computed at booking time using current indices.
Schedules
Schedule picker shows available sailings / flights / truck departures for the lane. Data comes from carrier schedule feeds; fallback to published rate-card schedule if feeds aren't available.
Templates
Repeat shippers save booking templates (preset cargo + addresses) — next booking is 2 clicks.
After booking
- Booking enters the same ops workflow as any other.
- Customer sees tracking, documents, invoice in the portal as always.
- Ops treats it like a manually-created booking.
Analytics
Per-customer self-booking adoption metric on the account page:
- % of bookings via portal vs email.
- Customers with high portal adoption typically have better retention and lower cost-to-serve.
Commercial impact
Self-booking drops booking cost-to-serve by 30–50%. Sales / account managers shift time from transactional to strategic.
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